Commodity Fetish

Commodity Fetish from Geraldo Mercado on Vimeo.

Products, in this case toys and collectibles, presented as literal lust objects. The look of this video was achieved by dubbing HD video onto VHS in real time.

My new video piece “Commodity Fetish” is complete. Commodity Fetish is an attempt to visually represent the relationship we have and the over-importance we give to the products we buy. I used a vhs aesthetic in order to incorporate feelings of nostalgia and longing.

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